These days, the word “niche” is everywhere in the perfume world. It’s printed on boxes, whispered in ads, thrown around to describe anything that’s not mass-produced. But I believe real niche perfumery goes much deeper—and I’d like to share what it means to me.
For me, it starts with doing the work myself.
I create every perfume—blending, adjusting, refining—until it feels true. Every bottle we send out has been filled by hand in our studio. We pack it, wrap it, and ship it ourselves. There’s no factory floor, no outsourced production line. It’s slow, intentional work. And I wouldn’t have it any other way.
We source our raw materials from partners I trust—family-run distillers, experienced suppliers in Europe and the Americas. People who care deeply about quality and sustainability. When you wear one of our scents, you’re wearing something real—crafted from materials chosen with respect for their origin, their character, and their impact. Like our partners at Voegli Verpackungen who designed with us and produce for us our cardboard box, made from FSC cardboard, sustainable, aesthetic, circular.
We produce in small batches, not to create artificial scarcity, but because that’s how true artisanal work happens. We don’t cut corners. We don’t chase trends. We chase beauty, balance, emotion.
And yes—it’s different.
It’s not always the easiest or fastest way. But it’s ours.
By choosing real niche perfumery, you help keep this way of creating alive. You support independence, craft, and honesty. You say yes to the idea that perfume can be more than a product—it can be a piece of art, a reflection of soul and skill.
We’re proud to do things differently.
We’re proud to make high-end perfume in low numbers.
And we’re endlessly grateful to everyone who joins us in this quiet, fragrant rebellion.
With warm fragrant greetings,
Andy
