creating scents

creations that are unique or : we, the few

You wonder why my fragrances are different? Here’s an answer. I had the change to chat with Sarah, from Men’s Biz, our exclusive retail partner in Australia about this and that. You can read the full interview here “A moment with: Andy Tauer – MEN’S BIZ (mensbiz.com.au)” Here’s a teaser, me answering the question: “What […]

creating scents

inspiration in winter wonderland

After some very, very busy days with tons of orders (thank you!): I took a day or two off and went up there to winter wonderland. It sure was winter there and the refrigerator of Switzerland treated me with immaculate snowy slopes and blue endless skies. I used the opportunity to think and grind about […]

creating scents

L’AIR DES ALPES SUISSES

Hurray! Finally, after a super crazy spring (in bed because I was sick) and a busy summer because of many orders (thank you!), we are ready and launched a new product. Finally. You can order a full size bottle here (shipping only to the US, France, Switzerland and Austria) It is L’AIR DES ALPES SUISSES. […]

creating scents

fixation

I used this picture on Instagram, in a quick post about the upcoming “unreleased” scent that I am working on. The context of the Instagram post: fixation of a fragrance. With fixation meaning: making some (lighter, volatile ) notes last longer, making sure that a fragrance holds together. (you can find the post on my […]

creating scentsmarketing and branding

upcoming

In about 2 months from now, that’s the plan, there will a new fragrance coming. I decided that I want to share some details before it goes live. Like: once a week I want to talk about one aspect of the fragrance and what it means to bring it to you. I guess I will […]

creating scents

a teaser photo

finally, we are all, hopefully happily, landed in 2018. Me, too. And as every year, I use the transition from old to new year to clean my desk and make room for myself. It usually lasts a few days only until paper and perfume bottles start covering it again. On top of it sits a […]

China Email
creating scentsmarketing and branding

How does it work, the perfume creation process?

So I got this question on Facebook (about perfume creation): “How does that work anyway? What’s your process? Like do you just experiment, or have something in mind or what? And I figured: Time to tell, in a short post, as these days things get very confusing in (niche) perfumery. See today’s picture: A photo […]

cleaning up the desk
creating scents

end year cleaning

This year, I gave myself a Christmas present: A new office bench. One that allows me to stand when working on the bench. It turned out to be a necessity because my shoulders do not handle sitting and writing on a keyboard anymore. Thus, I gifted myself with a new desk and before setting it […]

creating scents

PINK ELEPHANT

Everything you always wanted to know about inspiration….. Today’s picture: I have used it before, in a different context; but it fits today’s post and hence the elephant gets a second chance. The picture, an elephant, acrylic on canvas (© tauer), is about 1.5 years old and depending on perspective it is a game, a […]

creating scents

working on a couple of new products and welcoming goodies back in stock

I have just sent out the latest Tauer Perfumes newsletter, as always with sweaty hands, worrying that I made this one big mistake and that I sent off a newsletter that goes totally wrong. Well, it can happen, and just the other day I got a newsletter from a company with a big, inconvenient mistake in there. […]