marketing and branding

A bit of luxury for a very affordable price in hard times. I was working this one for quite a while. And, what a coincidence! I got ready right now. Last week, I got the last ingredient in larger quantities, allowing me start production. So there we go: let’s say hello to: L’AIR DU DÉSERT […]

so, I am sort of back after being sick for a couple of weeks. I could basically just take care of the ongoing business but not of new products and plans for the future. Therefore, my plan to launch the newest scent/project: it is delayed and rescheduled. I think it will be after August now, […]

In about 2 months from now, that’s the plan, there will a new fragrance coming. I decided that I want to share some details before it goes live. Like: once a week I want to talk about one aspect of the fragrance and what it means to bring it to you. I guess I will […]

Hi, are you looking for the ultimate deal where you can get all the goodies that you always wanted to buy for almost free or with a promo code beyond the ordinary or at least a bit of a discount because it is Black Friday? Please look somewhere else. We are not like that. Our […]

So I am back after a writing break and have news for you: I just started offering two scented candles. And if you stay with me for a moment: I will talk about the scent of fear in Florence. The candles are: l’air du désert marocain rose delight Yep. The two candles come in 300 […]

These days, on the side, I am working on the next issue of the Tauer MAG, scheduled to be available in May on my website. I got all the texts, mine and the contribution articles. This edition will come with a lot of content from external contributors, like Persolaise, Eddie Bulliqui, Roberto Drago, my Italian […]

Today’s picture is my contribution for @perfume_society on #twitter on their #smellfie hashtag idea. Yes, this post is about social media. I am switching gears there, having learned a couple of lessons. And as always: I am following my gut feeling and let me guide by my happiness factor: where am I more happy these […]

It is Black Friday. I offer you 30% better legible “Thank you!” cards with every order, only today. But wait: this is not all. I use 20% more ribbons to wrap your orders, only today. And I will do so with 15% bigger smiles today. You do not see this, but you might feel it. […]

I am hoping that we have soon reached peak perfume: the climax of new perfumes sent into an oversaturated market. Maybe I will put an article together for the next tauer MAG, about peak perfume. … I am working on the next edition of the Tauer MAG which is a side project but I am […]

Right now, I am at home, in the office, waiting for a DPD delivery of new labels. So there is time to share some stationnary with you. I got new business cards. They were designed by my designer guru who is super cool. In the picture (one of today’s orders) it sits on the wrapped […]