Good morning from Zurich, we I have an excellent nose day. This means: The nose is clear and what I smell is lovely or at least interesting. Yesterday was an office day and as always when I sit in front of the computer: I put some trials on paper strips and smell them while I go through excel files or work on other digital stuff. You know, these days, computer work can fill an entire day when running a business: and the trend shows that everything goes more online and more online means more computer. No problem with that.

But, like one of the google guys said in an interview the other day in one of the Swiss newspapers: Companies have to become (Information Technology) tech companies. Me, too. Whatever that means.

Today, again, is sort of an office morning. The paper strips from yesterday are still here, sitting next to me; and that’s why the nose day is a good nose day. A whiff of Ambroxan and Cashmeran makes me happy. It does not need a lot. Especially Ambroxan. A wonder molecule. Amber gris, salt, metallic vibrant woods, floral tonalities. Just amazing stuff. And not cheap but not tremendously expensive. It has this magical power to be present, without being loud or suffocating. Even if you use a lot, it is never really loud, in that sense it feels like a Swiss molecule.

A bad nose day, happens, too. Like when being brave and spritzing a trial early in the morning and realising that on skin the scent is totally different and that it is made to last, like nuclear fallout sitting there all day long. It happens, is not tragic, but still: Totally annoying. That’s – by the way- why I absolutely hate it if strangers spray something near me or worse: on me, when I enter a mall or alike. Usually, it is crap, with a half life of plutonium, and if sprayed onto the jacket, a companion for weeks.