I came back from my break a week ago and yeah: I came back to a pile of work that would have asked for a caterpillar truck to get it out of my way. This did not mean that there was no time to fool around in the social media. Like publishing today’s picture on instagramm and Facebook.

I took it with my phone, in the perfume factory, after I got a mail from a retailer friend of mine going like: ” Urgent. I need a photo from you for a Forbes article. Send a cool one!” So I figured: Let’s go cool.

The result you see here and I actually like it. A lot! I like it because it transports a core value of my brand, or of what I stand for: No blingbling.

And it shows that I have fun. I really do. Nice!

One way to have fun: Working on perfume formulas that have the running title “Let’s shake things up  a bit”. Like one of my attar scents that is reaching a level where I can say: Finished. Attar in my perfume experiement book means : Pure undiluted perfume to be applied undiluted. One drop on skin…. Traditionally, an attar is a codestilled (over sandalwood!) extract, for instance of rose. When I started my perfume creation journey I bought some all natural attars, rose attars mostly, and they are heavenly. A skin scent, calming rose on a sandalwood bed.
I am working on sort of a rose attar, too but this is not finished yet. The other attar sits in the Excel file and needs to wait a bit. I have been wearing it in the tropics (Sansibar, where I relaxed during my break), as the ultimate test. It performed well. So…. many won’t like this scent and the “one drop on skin” thing and the close to skin nature of it. But then:

Let’s shake things up a bit.

And let’s travel. Early April I’ll be in the US again. West coast. I think a mechanic will join me. Nice!