technology is a miracle

Today's blog post comes from within a train that brings me to Berne. I wish perfumery technology had advanced like IT. Imagine! Today's picture shows you the state of works in perfumery. Flacons with perfume inside: These are actually PHI-une rose de Kandahar flacons sitting in the factory, waiting for labels and decoration.

The train runs fast, comfortable and the ipad is connected with 4G to the www. The last time (last week) I was travelling to Berne, I was fiddling in the backend, of tauer perfumes online,  the part that runs the shop: 10 years ago this would have been totally impossible. And I do not dare imagining what the world will be like in 10 years.

In perfumery, not much has happened there in the past 100 years. We perfumers still work on benches, sniffing things and coming up with a formulation. Most perfumers do not mix and weigh things themselves, though. They have technicians for that. I formulate and mix myself which I think sometimes helps as I am constantly smelling the state of works. Thus sometimes it happens that I realize how lovely an accord is per se, and make a mental note.

Anyhow: There has not been happening much in the perfume technology. There are some combinatorial approaches where folks mix  more or less randomly following some rules for head, heart and body notes, and pick the nicest to move on from there. But all the "liquid processes" are still the same. We got more chemicals, more naturals but that's not disruptive.

So I sometimes wonder when will we see something truly disruptive happening in perfumery?

6 thoughts on “technology is a miracle”

  • I love innovation and am a huge fan of technology. I hope though, that the process for perfume creation stays the same! I would hope we never reach a level of "advancement" where the importance of the human olfactory system is abandoned. I fear that one day a formula will be determined for the "perfect" scent, which will then be created by robots in a lab. We will smell fantastic, but the love, the passion, the emotions of a human creator will be lost. In a fast paced, ever evolving world, good perfume, made by someone who truly loves his/her craft, is a comfortable security blanket.

  • Thank you for your comment, Susanne! To be honest: I think that we are heading this way. For sure, the big ones try desperately to come up with some sort of perfect scents. Scents that always sell, are cheap to produce, do the job, whatever. The good thing is: Everybody in the industry can tell you that it is very hard to come up with the "perfect"scent. What I had in mind was something like totally different. Like a mood geared implant or perfume that you eat and transpire or nanotechnology or whatever. :-)

  • Totally agree with Susanne. I think the fact that Tauer perfumes are created from start to finish by an extremely talented human who puts his heart and soul into his babies, makes a big difference from all the automatic production lines that select the oils etc at the touch of a button.

  • I am not too concerned about perfumers being replaced by robots - we don't even really know how olfaction works and the nose is a fickle instrument. The perfect scent can't be created. :-)

  • hotlanta linda 2. October 2016 at 5:39

    Just keep your wonder-filled imagination running smooth, and the rest will fall into place nice-ly!! :-) ``Just My `Imagination`` sooooo good old school!!


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