Have you ever bought a perfume because of a poetic description, and then smelled something completely different?
In this episode of The Air Between Us, Andy Tauer reflects on the words surrounding perfume: notes, allergen lists, marketing texts, reviews, social media language, and brand storytelling. He explores how words can guide us, but also mislead us, shape our expectations, and sometimes put us in a box before we even smell.
From vanillin on an allergen label to the emotional power of a perfume name, this episode is an invitation to read perfume language critically — and to trust your own nose.
The truth is not in the words. It is in your nose.