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Monthly Archives: April 2019

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  • design is not democratical

    On Instagram I wrote, in the context of the upcoming unreleased fragrance: "Design is not democatical." , in the context of visual and packaging design and of course! perfume design. The media is the message, and hence there is no long textual discourse happening on Instagram. Instagram is visual.

    In perfume design, being undemocratical, can for instance mean: use florals in men's offerings, or cumin. So many perfume lovers out there go like "oh... I would love it so much if there was no cumin in it". For instance true for one of Vero Kern's offerings. God bless her. The cumin in there was totally necessary, from an esthetic, creative point of view. I guess these days, it is more important than ever to be undemocratic when it comes to design.

    Anyhow: I am working with my designer guru on the labels for the full size 50 ml bottle, a miniature, and the samples and box. It is looking totally undemocratically great and I cannot wait to start polishing bottles and put the labels on when they will finally be finished and ready. Today's picture shows you a detail of one of the labels.

    In the mean time: I continue working on orders and am trying to build some stock. And I am trying to look the other way when I come accross an "influencer" on the visual platform Instagram. Their visual language has become so boring. I mention this here as I get " invitations for collaborations" by  almost every day, and I hope that the message is spreading: no collaborations, please!

  • fixation

    I used this picture on Instagram, in a quick post about the upcoming "unreleased" scent that I am working on. The context of the Instagram post: fixation of a fragrance. With fixation meaning: making some (lighter, volatile ) notes last longer, making sure that a fragrance holds together. (you can find the post on my Instagram account here). The upcoming scent is rather fresh, with some airy aspects. Hence, fixation is quite an issue.

    Talking about new projects is tricky, though. Words and pictures bring about associations that might or might not be part of the fragrance's universe. For instance: last post, with a picture of an idealized rose and a pentagonal bottle, made some think of roses....

    Therefore, an official announcement: no roses in the new upcoming one. And no , the name will not be unreleased. It got a name in the mean time....

2 Item(s)