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Monthly Archives: October 2017

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  • Exciting

    In my last post I mentioned the Tauer miniature flacons. Here comes an update: I have actually filled a couple of hundred of these  miniature flacons with L'air du désert marocain and will put them online soon. But there 's more. I have also filled them with the scent Attar. Some of you remember this scent from my Tauer MAG, issue 01. There, I talked about it and offer a 0.5 ml sample size of the Attar which sold like crazy.

    Now I am getting ready to make the next step: a 5 ml product. It will go online November 5. The Attar is the same formula (scent), comes in the 5 ml miniature flacon (blue) with the Tauer logo on one side and a silver label on the other side. It is packed inside a tin box, protected by a cardboard sleeve and a transparent bag with a sealing sticker that breaks when you try to remove it. This is for the stores and the clients: this way they know that the product has not been tampered.

    I am behind schedule there, as always: there were logistics issues and more but now, I am finally getting there. For the time being, however, I cannot offer samples of the attar. There is simply not enough time to fill more of these tiny 0.5 ml vials. These might follow later.

    Yesterday, Saturday, I was working in the factory where I labelled more of the Attar flacons and packed them. It was a joyful moment, the moment of anticipation, without having to worry about deliveries and emails and all that comes with a new product. What is nice about the Attar: as it is 100% perfume, without ethanol or other fillers, it is not dangerous goods and ships without any issues. Finally, a product that basically ships everywhere, except to countries where import restrictions are in place, such as Italy.

    After having labeled and packed the Attar yesterday, I went to the "atelier" room where I was continuing preparing a picture for a later transfer to wood for a woodcut. Again: a wonderful moment of anticipation without having to worry about the result.

  • an update

    It's been quite a while since I have been writing here. I am sorry but somehow it felt never right. But now: time for an update. A lot of things happened in the last few weeks: I was in Shanghai for an event about Tauer Perfumes. The event was a blast and Shanghai was amazing. I was there about 27 years ago, when China started its race to catch up. These days, I could feel that they are there, on the top, and I was amazed about the optimism and openness that I encountered.

    I have brought two new perfume in a soap: Data Miner and Solar Engineer. My last newsletter was basically all about them. You may read the latest edition of the newsletter here. I am in love with them, having tested the prototypes for months. They are very different compared to other soaps on the market. From a marketing point of view: I should promote them a touch more aggressively. I have some ideas but wait for the time being right. Basically, I want to work with "influencers" but not the classical way, but rather inviting clients or facebook friends of mine to become influencers.... To be seen.

    And then, there were a couple of wonderful autumn days. I was hiking, enjoying the sun, got inspiration for more than one perfume, met with my photographer guru for a photo session in the woods. There, in the woods, I was posing and learning about photography. And we made a fire, to get some smoke. That was very funny because a group of children came by with their teacher. One of them, a girl, watched us putting wet branches on the fire, trying to come up with a big smoke cloud. "you should use dry wood", she said, seriously. Later she watched us taking pictures of the smoke and inside the smoke. She probably thought that we are crazy. I guess she's right.

    At least I am a bit. And, I am convinced: being a bit crazy is the only way to survive our days mentally sane. If you think that our world is sane: open up twitter daily for 5 minutes and read and you will understand.I allow myself 5 minutes on twitter daily. More is not allowed: it's too disturbing. Although: sometimes there are funny little stories. LIke the lady who gave a cojote a bath because she thought it's a dirty dog. Both survived.

    So, yes: being a little bit crazy helps. And adding little fun projects, like the Tauer MAG or my newest gig: the super cute miniature bottle (see picture of today) for L'air du désert marocain (5ml, dub, with screw top) . These days I am filling these. I am a bit behind schedule, though. Give me a week or so and they will be ready. I am in love with them.

2 Item(s)