Tauer MAG issue 03 is out

Hurray! The Tauer MAG issue 03 is out and I started shipping the first copies. The MAG will only be available as print version and I am shipping a sample of the next (undisclosed) Tauerville flash scent together with this edition. The tauerville scent is still a secret...

Inside the MAG: There's an article by me about what it is like to create and make a fragrance, including a glimpse at the formula of the attar, a portrait of Luckyscent, a great opinion article be Persolaise about the troubles with perfume adverts and more. You can get your copy here.

I worked with a professional photographer for the pictures (of me and the factory) in the MAG. I am loving them and will continue getting better pictures done: In the sense of... better take them now than tomorrow.

Thus, that worked. The next Tauerville flash scent obviously also worked. I have stock and all is good. Not everything works all the time, though. Right now, I am having a palette of things blocked somewhere on the Atlantic coast. It is blocked because the forwarder got the papers and lost them. Thus, back to field zero, trying to get the paperwork done again by the producer.

I have a saying here: What can go wrong will go wrong one fine day. Call me paranoid but it's like that. But being in the business for 12 years now: I learned to cope with that. And to be honest: It does not matter whether I present a novelty September or October, does it?

On a bright happy side: I got myself another objective for my SLR camera (that is pretty good) and taking pictures kind of changed. I realized how important pictures became in my (private and professional ) life and figured: Hey, why not invest a dollar or two there.

The next big thing besides perfume shows (Florence), production and working on new ideas will be: Communication and integration of all the different tools that I am using, from pictures on instagram to threads on Facebook to newsletter, the blogg and the MAG. I learned that it is called Integrated Communication. And that's what I need to work on. You know what: Actually, this is fun, too. Sort of an intellectual challenge that I welcome from time to time, especially when filling and labeling samples.

4 thoughts on “Tauer MAG issue 03 is out”

  • Sorry to hear about your shipping hassles! Very excited to receive Tauer Mag 3 and the surprise sample. Finally will be back in the US late October, just in time for the launches of fall. It used to be back to school season but now that I am older it is much more fun: perfume launch season!

  • I love that, Tara: Perfume launch season! I am back from a three day sketching and drawing course. A short break before things get serious and before I have to work on Pitti and al. ....
    I am looking forward to the season. And the changing light . Autumn light is wonderful and brings out all the colors.

  • Practically devoured the magazine when it came! I was also very excited for the sample, and am wearing it now. Let us know when it's available--I'm in love!

  • Hi Eric
    wow! Thank you! I am in love, too ..... but I am totally biased


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