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Monthly Archives: June 2017

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  • SIMPPAR salon de matières premières

    I was visiting the Simppar fair for raw materials in Paris for a day. This salon takes places every two years and is a colorful gathering of who is who in raw materials and (some) perfumers. The more industry, the less you will see the perfumers there. And the bigger the raw materials house, the less interest there is to talk to guys like me.

    I visited to talk to a couple of existing suppliers of mine, providing me directly or indirectly with naturals, specialities mostly. Like a special vetiver extract that I get from Biolandes, or my apricot oil that I get from Robertet. Biolandes provides wonderful quality and smelling some of their novelties is so inspiring. Like this totally amazing Iris. Or the out of this world Rhum  extract that I smelled at Robertet. Just wow! This is one of the reasons why I am going to visit this fair: it is inspiration pure.

    Another reason: It is nice to bump into colleagues and friends and chat. There, it feels great to confirm that I am not the only one who sees that all niche is dead. I mean: Niche in the way that is generally used, covering stuff from Amouage to Malle etc. that -like my colleagues confirm- always was industry. Industry niche to be precise. Hence, the recent Lauder acquisitions (Lauder has no interest in buying small independent brands. They buy what is in a couple of hundred doors already. And those being bought out need Lauder to grow because they do not grow anymore). Anyhow: so you discuss, and get it confirmed again that in Germany the perfume market is turned upside down, a lot of perfumeries are suffering beyond believe because of discount etailers. (One problem: The Germans have this "Geiz ist geil" attitude.)

    Perfumistas cheerfully show their Amouage bottles bought online at 50% off, which is what the perfumery around the corner paid for it, wholesales, and nobody wants to think about what this actually means.

    My interpretation: Whatever brand you see discounted regularly at 50% is on its way down, not having control over their sales channels, inventory coming back from markets like the middle east, and losing all credibility in perfumeries.

    Anyhow: This is actually not my business. But the bottomline of it all: It is always great to meet colleagues who are independent like myself and who find inspiration in raw materials and who share the same vision of things ahead. Nice.

  • Tauer MAG issue 02

    Today, among other things, I will start shipping the first copies of the Tauer MAG issue 02. As the cover page shows you: I got some designer's advice and help for the layout. This layout will remain the same, also inside, with variations, of course. I think my designer guru did a great job there and helped me a lot. I learned that it is essential to have some core elements that remain and provide the reader a structure. We changed the text fonts, too. For easier readability. And a bit more...

    I was asked "why are you doing this" and one answer was: "there is so much happening in this world that does not find enough coverage in the online discussions and there are so many stories untold. I just had to."

    While packing and preparing the orders after yesterday's newsletter (what a blast! Amazing! Thank you you!): I will start thinking about the next edition, that should go in print in August.

    If you missed it: You can get your copy here: https://tauerperfumes.com/tauermag02.html

  • This... and the newsletter is out

    Hurray! I sent another newsletter, announcing the issue 02 of my Tauer MAG. This, printed and shiny and all, you can get it online here. It costs 5.- but I will ship it with a coupon code inside, offering 5.- off on the next purchase on tauerperfumes.com.

    And there's more: I am announcing three room fragrances. These are special, a deluxe article due to what's inside and how I offer the room perfumes: in a fantastic sprayer with a mist that is beyond believe. If I find time, I will do a video of the spray. It is actually pretty high tech and I am in love with the sprayer. And I am in love with the three fragrances.  I offer thesefor some time exclusively on tauerperfumes.com for a reduced initial offering price. You can get them here. Later, there will be refill bottles coming, too. So yes, this IS exciting!

    That was the happy part of today's message. The negative part: Since yesterday, I cannot ship full perfume bottles to the US anymore. I cannot tell you now why. Take my word: not fun.  But I am working on a solution. Thanks for your patience.

3 Item(s)