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Monthly Archives: January 2017

4 Item(s)

  • an oil portrait

    The last week felt a bit like 24/7. And this week will continue like that. Because.... I will leave in 7 days for a short vacation. And I will close the tauer perfumes website for a couple of days, too. For two reasons: I cannot fulfill orders when absent. And we will do some upgrades during this time ... to serve you even better.

    On another line: I am coming to the end with this oil portrait (of a guy from the internet): About 7 layers, working on it for quite a while. I shared the process of doing it a little bit on instagram and got a helpful advice from a twitter follower which was super sweet and super helpful.

    Twitter and social media and all: Amazing!

    Like in the art of creating perfumes: I have no formal education in painting. I take pencil drawing classes, though. Thus, any advice from a professional is highly welcome.

    Contrary to earlier, 10 years ago, more than 10 years ago when I started this blog, I have a harder time to share perfume experiments. I find it easier today to share painting experiments than perfume experiments. One thing that I learned over the last years: Sharing perfume experiments can lead to a lot of disappointment on my reader's side. I raise expectations that I cannot fulfill eventually.

    Yesterday, when looking at the oil picture after a super busy weekend I figured: Hey! This guy needs a perfume. That would be something new....

  • just a quick selfie

    but without looking into the camera, and holding a box with perfume of course! Trust me: It was not easy to get this shot done properly without somebody else holding the camera. The reason for this particular foto is: I was searching for a picture online and came upon a website, about myths and profile pictures, in the context of dating platforms, but I figured: Hey, there might be something in for me and maybe I can learn a bit about how to optimize my profile pictures here and there.
    So I took this picture of me, without looking into the camera, because for men this works, it works less for women though (at least on dating platforms). But I should not smile, actually: Something to work on.

    In case you are interested: here's the link.

    On a serious note: Online, your face is your capital. Or part of it. At least when promoting products or yourself or both.

  • How does it work, the perfume creation process?

    So I got this question on Facebook (about perfume creation): "How does that work anyway? What's your process? Like do you just experiment, or have something in mind or what?

    And I figured: Time to tell, in a short post, as these days things get very confusing in (niche) perfumery. See today's picture: A photo of an email that I got, one of many that reach me more or less daily. Chinese perfume production services, one stop "get it all" from one party, with production and all. More and more perfume production goes there, to China.

    The way I work is somewhat different. Usually - in order to answer the question above- I start with an idea that is pretty abstract or an idea that can best be described by a picture or I start with a central ingredient theme, feeling inspired by a particular ingredient.

    Let's have a closer look: These days I am working on some sort of an attar. The idea was just "Hey! I want to have an attar! (An attar originally being a over Sandalwood co-destilled natural extract, for instance of roses). Here's a wikipedia article about it: https://en.wikipedia.org/wiki/Ittar

    What I like about attars: They are - although 100% scent (no ethanol dilution)- close to the skin, gentle and soft, yet long lasting. Anyhow: I want an attar was the idea and my starting point. Without any second thoughts about whether this could ever be sold or for what price.

    What follows then is a journey that can take for months or years. Starting with simple compositions, testing various ideas to reach the goal, going into more detailed elaborations, writing them all first down in my excel sheet and then mixing them in little glass vials of 30 ml. These have to sit for days or weeks to mature, before I can evaluate them. In this process I usually go towards higher complexity. Very often, at the end, when I have a formula that works and smells the way I want it

    -and fulfills other criteria such as:
    It is elegant, lasting, has balance and is unique-

    I do another simplification step again, optimizing the formula and getting rid of ingredients that are not really needed and do not add anything in particular.

    Then, when I feel I really want to offer this as a product and share it with the world: Then the production process starts. In Switzerland. I need quotes, production prices for the mixture and might have to fight with availability problems of some ingredients, I have to sit together with my design guru to come up with labels, need a packaging concept, have to come up with a price, an idea how to talk about it and in the end produce the scent, label bottles, pack them, ship them.

    And at the very end, I have to add another Teflon layer in order to deal with critics who bash it after having smelled it for 5 minutes. But there I am getting better, and my Teflon layer is pretty tight these days.

  • Exgüsi

    Good morning from Zurich, Switzerland, where we got snow! Not too much, 5 cm maybe, but still: Winter is here in its glory and with its hassles. I guess I won't take the bike to the factory today as usually, the roads are cleared from snow and ice but the right side of the road where the bikes are supposed to move are the area where all the snow and ice goes....

    So... I am a Swiss brand, working in Zurich. Yesterday, I published this picture on facebook, saying "Exgüsi" which translates into "sorry" but without really apologizing deeply. A typical Swiss German word. I did so together with some text in Swiss German that won't translate by Goggle translation software. Ha!

    Switzerland is small, and although Google has a headquarter here in Zurich, they won't invest into translating Swiss German.

    I am running a small venture here in Zurich, but the amazing thing is (and it is quite typical for small Swiss brands): I am selling about 95% abroad. That's why I published the picture, figuring: " Hey! It is time to tell my fellow Swiss perfume lovers that I am out there, too". I always refer to the prophet in his land: Overheard or not listened to up to the moment when outsiders praise him/her. Having said that: Switzerland is one of the major players when it comes to fragrances, scents and aroma.

    I'd bet: a good portion of the food you find in your fridge has some aroma molecules coming from Givaudan. And I'd bet that a good portion of your perfume collection (not tauer) was created in the Swiss laboratories of IFF etc.

    Here comes the irony: Many perfumes these days are marketed as "French" (or any other country that you wish), they are designed in Switzerland, sometimes made in China or at least filled and packed into Chinese boxes and bottles, with some of the production still being in France to get the label "made in France".

    Switzerland is small and thus we Swiss have a tradition of looking outside of our country for opportunities and news. For instance, the Swiss TV news brings on average more news about what is happening in the world compared to the German TV news stations. Maybe it is simply because there's not enough happening in Switzerland, too.

    Which -these days- is a blessing!

    And now: wish me luck that my fellow Swiss perfume lovers will look for scented goodies inside Switzerland.

     

4 Item(s)