at the Pitti fair in Florence, I was chatting with one of gurus in the industry.
"You need a boutique", he told me. And on my objections that I am too small: "An online store is a boutique, too", he replied.
And the why is answered by: You need to show your world.
So there you go. Here's a part of my world: The happy bright bunny scarf is part of the Tauer world. I offer some of my illustrations (watercolor) as scarves, 95x95 cm, high quality 100% silk (for the experts: 14 mm), digitally printed which means "ecofriendly".
You can find the other pictures here (just click through the gallery).
I guess, my "world" is colorful.