playtime creations

Today's picture is a quick photo that I took in the airplane while landing at Zurich airport 8 days ago. In the row in front sat a boy who could not wait to get down, got a bit nervous, too and the toy bear/mouse/hedgehog was jumping forth and back and together we watched the ground coming closer.

That's what kids do.

We adults watch the ground and worry about the pile of paperwork waiting in the office or try to figure out what laws of physics allow this miracle to happen right now or we juggle sales figures in our head and think hard how to come up with the next big thing.

I am pretty sure: The more we plan the next big thing the bigger the chances will be that that we will fail. Except -maybe- if we are a brand like Chanel with a gigantic marketing budget that allows them to render aqua banalis into a big blue success. Big things happen, and when creating perfumes, big things can rarely be planned, except you have the resources to really push things.

And to create a big perfume: This cannot be planned, too. Like in all other creative fields: It needs a good dose of little boy play time. Not only, as at some point the lines need to be put together and even the most creative ideas need "reason, sense, intellect" to materialize. I feel that this is one of the most amazing facts in the industry : Even after 100 years of perfume creation not even the biggest brands can tell what will sell and what won't. Amazing.

Of course, it is not only the perfume by itself: Other factors such as packaging, colors, names and and and play an important role, too. Think about all the launches of the last years and judge for yourself: How many of launched fragrances are still there? Not many. Fascinating.

And, by the way: Totally ok. As a creator, I do not feel that everything that I create needs to stay for eternity. The act of creation and presenting it to the world might be enough.

Finally, I think that I have to admit, that some of my best fragrances came out of the blue, without me thinking too much about them, playtime creations. In that sense: Happy playing everybody. I will do so later today. First: Serious adult business with shipments and logistics and all.

3 thoughts on “playtime creations”

  • peter hurst 17. May 2016 at 12:19

    A fascinating subject. I really like some of the old perfume houses. They have history and substance. And many are still producing very good fragrances.

    The niche market seems almost a different world. A secret garden of delights known to the select few.

    The two are connected though. They, as you say. seek perfection and success.

  • hotlanta linda 18. May 2016 at 7:19

    All words to remember!! and you have me humming The Atlanta Rhythm Section song ``Imaginary Lover``:-)

  • Dear Andy, many of the old big perfume houses only the name remains and Marketing does much to preserve the outer shell - this is expensive, but not a living robot , many have only the name and memory and our personal collection and sale of vintage ....


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