The other day, I read a post on Looking Feeling Smelling Great, a facebook group of and for perfume lovers, about fake perfumes that enter the markets.

The issue is an issue and more and more we see cheapies entering the market. Some of the cheap, heavily discounted fragrances are the real thing, some are fake.

The real thing: Some discounted luxury fragrant goods get into the western discount markets at a lower price than what the retailer buys for. How come? These are often goods coming back from markets such as the middle eastern markets or Russian markets where the goods did not sell. The discounter there can still sell with a small profit to a discount retailer in the west. This is called the grey market, where high end goods enter on dubious ways on the shelves. In the end, it of course makes you wonder why you paid 250$ a while ago when you can get the same now for 50$.

The fake ones: Faking goods only makes sense if the value of the goods is out of proportion compared to the production costs. See Vuiton handbags or Adidas shoes. Production costs are minimal. The price you pay is for the brand name, the blingbling factor. In the world of perfumes, it is the same. Some perfume goods are easier to fake; if a brand uses a standard bottle: Super easy.

Anyhow: When I read the comments, I was puzzled. Puzzled because I realized that still today some perfume lovers think that because a product costs 250 or more $ it MUST be expensive to make, contains expensive raw materials etc. etc.

Beyond a certain level, pricing is a marketing decision and has little to do with ingredients. You can bottle 15% pure rose absolute or Sandalwood from Mysore at 15% (edp) into a great flacon, pack it and decorate it and the production costs and distribution factors and middle men etc do not justify the prices we see in haute perfumery (expensive niche).

But back to the fake and grey market issues. I could have sold hundreds (thousands) of bottles in the mean time to middle east markets. No month without a query from a distributor from the region. I do not sell there, except for Saudi Arabia where I am working closely with a retailer that I trust. I am maybe a bit too suspicious, but still....

Why did I not sell, although I could have made an easy $?

Because I do not want my products to end on a grey market.

The same is true for tauerville. No blingblingville.

8 thoughts on “blingblingville”

  • Always a source of great dilemma's. To me the price of some perfumes becomes to appear as a soap bubble - a very high price for an "empty" content. I found it very helpful to meet the creators and listen to their stories. Mostly it helps to recognize the genuine passion and separate it from a myth. It also creates trust. I may like or not like certain Tauer creations, but once I buy one I trust I don't buy a soap bubble and pay for quality, passion, hard work, creativity etc next to a personal perfume story. So I do support your thought about not be tempted by easy money.

    As for copy cats... Mostly when I see them, I always try to smell. And sometimes they are very close to original. In this case it always makes me to think about the original perfume - if it was so easy to make for that price, what's inside?

  • Very interesting thoughts. You are so right to keep the trust of Tauer intact. And we have to thank you sincerely for that.

    The perfume world is full of fakery, over-pricing and uncertainty. It is confusing sometimes. But with Tauer all is true and real.

  • Beverly Frederickson 21. April 2016 at 12:57

    You didn't sell also because you are a man with ethics. Bravo!

  • Good points, Andy. I think fakes are able to sell because the sense of smell in our current culture is inundated with so many harsh, artificial fragrances of a rather uniform character. This is not the same as using artificially created scents to punctuate or unify a fragrance. Also, the sense of smell is not cultivated as it was in the past. A good doctor knows that certain diseases have a certain smell, and this ability is cultivated by being attentive to the smells all around us. Today, everything has to smell "Good" and people don't want to pay attention to real smells in life. As far as "blingblingville". for me, when I see someone with a Louis Vuitton bag, whether real or fake, it is a sign of stupidity, which may seem harsh, but it is a symbol of an acceptance of a brand illusion which is really based on a concept similar to the "Emperor has no clothes" fairytale. This illusion, and people's support of it, allows the crazy pricing of 1000% and more mark up.

  • Very interesting post! I think you are correct thet things which cost little to produce and are very expensive are the most faked, like LV bags. For this reason I don't think Tauer would be copied/faked because the contents are expensive and the price is reasonable (great value for the cost), but I am happy to know you control your distribution. I wonder if some brands even care about grey market - certain brands are always available at half or less than retail on discount sites. I would never buy them for retail price.

  • Andy, I'm so glad you're not a bling-bling guy, or one who turns a blind eye to gray-market practices. That's refreshing in this world of fakes, imitations, cut-rate production and retail overkill. As peter hurst said, With Tauer all is true and real. Thank you.

  • thanks andy for an interesting post and a very big thank you for keeping it real.

  • Andy a very thought provoking blog today, but I couldn't summarize any better than Tauer=Genuine... on so many levels.


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