Menu

about how to communicate or no attars for America

Good morning from Zurich. I thank you all for your lovely wishes and lines on my last post. Her, I move forward again and jump back into my daily routines.

Over the holidays, I was working on another portrait in oil of Mr. Trump. I like that one. I publish this in larger size on andytauer.com. All my portrait works are based on pictures that I find on the internet, printed or on the tab, and I paint them without copying or tracing the outlines. Of course, tracing (or using a beamer) would help to get the proportions right, but I think it is a good exercise to draw and try to get it right. It is like buying pre-formulated bases in perfumery. They come in handy, their proportions are right and you can get the perfect rose by just opening a bottle and adding some musks.

Drawing (composing) from scratch means looking closely. Very closely, and discovering what makes a face (or a rose) special and beautiful. And, believe it or not, every face has something beautiful. Also Mr. Trump's. And while I was working on the portrait, I was listening to some speeches by him, and I was watching him performing. And, well... here's the thing:. This guy is good in a very unique way. A child of twitter and facebook et al, he communicates in way that is in  line with the new media. Short, concise, no grey area, straight lines that can be forwarded, shared, liked without much thinking.

I don't like the idea but this is where we are going with the social media.

And now that this portrait is sort of finished and dries (oil paintings need quite some time to dry) I am looking back 10 years and see how the communication about everything has changed. And how it got more difficult to make an impact. Maybe there's a lesson we can learn from Mr. Trump when communicating, maybe not.

A Trump way to talk about Tauer Perfumes and Tauerville might sound like: "Tauer-simply the best". Or "No attars for Amercia". Well. I am not sure whether I really like that.

But I decided to communicate a bit differently for my next launch that I am working on, timeline still somewhat shaky but right now it looks like February. And this, this is super exciting.

9 thoughts on “about how to communicate or no attars for America”

  • Good to see your artwork in one place. I look at the Artfinder website frequently. Lots of artists displaying and selling their works. Interesting.

    Reply
  • You are really good with portraits, Andy. And training your eye to judge proportion in a face results in a much more "human" rendering.

    Trump perfume ad: No Oudh For You.

    Reply
  • The Trump ad: Perfect!

    Reply
  • Andy, I like your statement that there is something beautiful in every face. We need to remember that more often! Trump and his followers scare me.

    I am excited to hear what your release might be - hope it is in February because then we won't have long to wait!

    Reply
  • I like this version of your Trump pictures -- for me it captures his angry pout quite well. Populism (which is easier to achieve on social media, or even on regular media looking for the ultimate 10 second quote) is a dangerous thing.
    Very curious about your new release, and how you will communicate about it.

    Reply
  • yep, Lindaloo, populism is a dangerous Thing and I think it got even more dangerous with the new media.

    Reply
  • Thanks Theresa!

    Reply
  • hotlanta linda 14. January 2016 at 1:19

    HUGS!!!!!!!!!!!!!!! We just had a dear friend of family loose their daughter to cancer, who was in her 50`s after years of fighting...She and your dear friend are now in God`s presence in brad new healthy!! bodies - their major gain from our major loss, so it ends well, PTL!!! Trump is a hoot, may he not get into the White House though! :-0 ~~I`m Only Human`` from The Human League :-0

    Reply
  • How exciting to hear there will be a new release so soon! Can't wait to hear more. :-)

    Reply

9 Item(s)

Leave a Reply