Welcome back! Here's to a new week, with fragrant treats!
This week will see me getting the house in order, praying that my tomatoes survived the cold wet weather in healthy state and did not get a fungus infection, and getting some other profane things done.
And it will see me mixing another rose, because I love roses so much.
And it will see me getting some labels out to the printing company, fresh from the Adobe Illustrator. One of these labels is a simple sticker and I just sent it off to the printer, and in about 2 weeks I shall get 1000 of these on a roll:
A label saying "thanks", on dark blue blackground, with the tauer logo. Nothing else. No "follow-us on Facebook" no "do this, do that".
A simple thanks and the link to the brand.
What for? I want -midterm- that every order leaving our house, or the warehouse in the US, is wrapped in simple protective kraft paper, not wrapped in a gift-wrap style, but still wrapped. You get the idea. And I want that each wrapped little pack goes out with a sticker. I want this to be the entry point into the brand.
First, because there are about 1000 reasons to say thanks! to my customers. I have what feels like 200 different stickers and labels. And none of them says thank you. Thus, it is about time to change that.
Then, and this is important, too: We live in a world of too many choices. The only way to stand out these days is by trying to provide the better product, the better service, the better communication, the better place to shop.
Many try better price, too. Discounting, offering free this and that. In the end, this will not work. I think you need an excellent price-quality ratio. (Check)
I think it is ok to add free samples, a little gift such as a soap or an extra goodie here and there.
But I have a zero discounting strategy in place for the actual products, throughout the brand and implementing it on partners. I get tougher there. Start running a discounting strategy for my products and you're going to be out, midterm. Because: Once you pop, you can't stop. In the end, you basically educate your customer that the real price, that they should be willing to pay, is less than what they are used to pay. It is called conditioning. And, one fine day, your valued client will hopp off, because another guy in town offered more discount.