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Monthly Archives: September 2013

Items 11 to 13 of 13 total

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  • This year's changes

    This year has seen a lot of changes for Tauer Perfumes. Some were planned and some where just necessary, and some were a bit painful. Today's picture shows you one of them: The new packaging. A rectangular tin box, with sliding cover, inside a cardboard protection. In the picture it is in the back, mirroring the metal box. We are still in the switching process for the scents that sell the best, like Air du désert marocain, Lonestar Memories, and 7 others (Incense extrême, Incense rosé, Orange Star, Noontide Petals, the three scents from the Homages line. The rest of the line: We will have to see. For the time being we are using up there what we have in stock of old packaging.

    We introduce a new cap that will also go with the new packaging, more or less from now on, again gradually replacing the old wooden cap. The new one is made from Bakelite, and comes with a logo. Both changes help me tremendously to produce, stock and ship.

    In Italy, we had - for many sad reasons- to find a new distributor and I am lucky now that KAON will represent my products in Italy, hopefully restoring some normality in this wonderful country with wonderful perfume lovers who appreciate so much what my scents and the way I do things are all about. Artisanal scents beyond the ordinary. This is good, but of course, it comes with a sad notehaving to say goodbye to a great collaboration of the past years.

    In order to adjust to some -out of my control- developments we will also adjust prices worldwide, a little bit. Like a few Franks, Euro, Dollar per scent. These will be implemented world wide in October.

    And there was more. Since December last year we cannot ship internationally anymore, full bottles, except for a few regions close to Switzerland. I had to switch the way I do my online business in the US, working with an order fulfillment partner for the US, get an US based company for myself, and try to cope with missing online sales.

    Looking back to the last 12 months: Wow. That's already a lot.

    And now, what's next? Pitti. And then we will see. But there is one thing I know: No new box and packaging. No new cap. That's actually already a bright outlook for 2014.

     

  • when objects in mirror let you see more

    This year's green and living highlight outside, on the balcony : Gardenia, in a pot, outside until it gets cold again. It is growing like I would water it with super fertilizer and blooming in bright beige and a scent that is just heavenly. It is blooming a lot. Thus, today's picture shows you one of these gardenia flowers, taken quickly with the phone, mirrored in the glass of the balcony. Here's a cheers and hurray! to my gardenia plant. Live long and prosper.

    About the picture: Isn't it interesting how the mirror picture of the flower provides more insight, more details of its structure and the many petals? The "original" flower, not mirrored is overexposed and is just a white blur, to some extend. The leaves however, with the sunlight coming in from an angle, are bright and full of contrast in the front and not existing in the mirror picture, and at the same time you can see the leave's structure, the leave veins, in brighter green contrasting the dark green of the leaves.

    So, yes, sometimes, I guess, a filtering mirror tells us more about reality than reality itself can because it is just too much to process.

    Perfume can be such a mirror. Actually, perfumes are liquid mirrors.

     

  • on printed cards and thinking IKEA while swimming

    Today's picture is a little glimpse on the table where I pack the discovery sets: green CN22 customs froms, preprinted with the customs informations for the discovery set, a document pouch as this particular discovery set will leave for Germany and German customs are fair, but though. And it shows you the cards going with the samples and other orders. I reprinted the No 14- sketch, on 300 gr/m2 paper, sending fragrant greetings with the orders. The print was done by flyerline.ch and I was amazed how fast I got my 500 pieces back. Like, I sent the order off and wow!, they were almost delivered.

    Of course there would be cheaper options to get a card printed: Thinner paper, larger editions, printing in Germany or China, ....But in the end, I think this card feels great and needs to feel great.

    And this brings me right to the topic that I actually wanted to briefly mention. I read an interview the other day with Simona Scarpaleggia, the CEO of Ikea Switzerland, about Ikea and how things are done there. Not that I find everything to my liking there, but my factory, for instance, features a lot of IKEA, and there was on line in the interview that kind of struck me. It was about how Ikea gets a new product started and how they get it all done  (not literally) "We start with the price that the item must cost maximally and move from there on, making sure that we design it in a way that is compatible with our supplier's expertise and their workflow". When I create a fragrance, I never started with the price. An artist's privilege not to worry about money, you might say.

    Which of course makes sense, both, Ikea's way and mine are fine. But as I have a lot of work these days, and as I do what I always do when I have a larger than normal workload, getting out and doing sports, like jogging and swimming on Sunday, I had a lot of time to actually think in circles about it. I never really considered it in detail: It is much easier to just design things and in the end define the price because the price in a particular market segment is super elastic. Elastic means: Everything goes. Sort of. Ikea's world is different. And maybe this is why you could get super rich there and not here.

    So you see, when swimming forth and back, I was trying to imagine what the consequences would be if I started a new line, fixing the price first. Like really ambitiously. Consequences on packaging are expected, for sure. On the scents? Maybe. Although, this might be a condition (see Ikea): No compromise when it comes to quality. But you might expect interesting consequences on retail and distribution channels, on  samples programs, on all aspects basically. Like trying to find a perfume flacon working without cap. I find this mind game interesting because by looking into such a scenario, you learn more about the scenario you're in. Ah, and yes, another consequence would be: No printed greeting cards in 300 gr/m2.

    But imagine: Doing it right, you might get a high quality scent for 50$. Maybe you would have to assemble it first, though.

Items 11 to 13 of 13 total

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