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Monthly Archives: June 2013

Items 11 to 13 of 13 total

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  • In Forbes, in June, in the EU and in cellophane

    Welcome to June 5!  When opening my email first thing in the morning, like I always do, before coffee, and totally unbalanced, I got the pdf from Forbes Life May 2013 which made me very happy. I shared the picture with the Lonestar flacon in the middle on facebook yesterday evening, under a brilliant evening sky, but did not realize how nice it is to be featured in Forbes Romania. And I love the picture, the arrangement and what folks at Forbes did with the colors. Great stuff!

    Thus, this is a nice hop into June so far. The first 4 days saw me packing perfume, fiddling with photoshop, indesign, and today excel again. And screening and searching for a simple, affordable manual cellophaning tool: There are markets that demand that the packaging comes sealed in cellophane. I do not really like the alternative, shrink wrap, in PE or PP, as it does not look half as nice. Cellophane, sits neatly around the box (the cardboard sleeve in my case) and protects perfectly. So... In order to help my friends in these markets, I need to be able to offer a cellophane wrapped packaging.

    Of course, there a companies out there that can do this for you. But I do not want to outsource this step either. By keeping as much as possible in my hands, and maybe the hands a helping fellow, I can keep costs down, am connected to what I do, and do not depend on minimal volumes and minimal transactions.

    But compared to following  the European Cosmetic legislation that comes into force the next few weeks, the cellophane wrapping is nothing. If you want to get an idea, just a glimpse into how the EUROPEAN UNION feels there: click here and have a look at the pdf file with its 150 pages and uncounted annexes. Please have a look at the pdf file and imagine what it must feel like, for a young entrepreneur, somewhere in one of the EU countries, who wants to start a perfume = cosmetics business. And don't get fooled and think that you do not have to follow this law: In some regions (think South of the Rhine), there is an administration in place that enforces this law. Without merci.

    Basically, you cannot do artisanal perfumery in the EU. And this is just one example of what is wrong in this European Union of today. How uncool is this: I have perfumer friends who move to Switzerland these days, to start their venture here, because it has become virtually impossible to start there.  As nice as it is for Switzerland: This is so wrong. Sorry for being so explicit.

    Anyhow, in the EU, nobody really seems to care, and the citizens seem to accept whatever comes from above, and so I shouldn't worry either.

    And I stopped worrying about cellophane wrapping. I think I found a very simple manual tool. I will give it another day of thinking, though.

  • 4338436 or ® news from the US

    How cool's that?

    From now on, the L'AIR DU DÉSERT MAROCAIN is "registered in the United States Patent and Trademark Office". This means a couple of things: Like I am now officially allowed to putting the ® symbol behind the name Air du désert marocain. And it means that I have to learn how to make the ® symbol: On my PC, I can do it by holding the ALT key and then typing 126 on the numerical keypad. And it means that, for a moment, I am pretty happy.

    And, after these 5 minutes happiness: Let's move on and get some packing lists done in excel.

  • in sales, incertitude

    There we are again: Monday, Monday, and a new week, fresh and untouched before us. Today I have a scan for you, an scanned bug, about 1 cm long from head to the tip of the wings, found dead outside, and scanned, with 10500 pixels x 10500 pixels. This results in something like 650 MB. For the blog I am reducing the size to 300  pixels but some of its beautiful features are hopefully still visible. I love, love, love this metallic transparent colors.

    Regular visitors  of this blog know that from time to time I scan things, like Kiwis, chicken or flowers. Actually, the raw chicken scan is kind of... well: Special. Two scanned and super decorative motives, a cut kiwi and a cut strawberry,  found their way onto 120 cmx120 cm large canvas, printed in super high quality, framed and sit in the shop of Pascal, the bookshop where all Tauer Perfumes started. There they sit on the wall and folks who want to buy them could do so. Don't ask me for the price: I do not know, as this is Pascal's job. The pictures look super realistic and printed on linen canvas they have quite an artistic touch.So far, they did not sell. Nope. Although a lot of people ask about them: who made the pictures and what the story is behind them? Although the scans are liked a lot, they are not sold.

    Anyhow: so far no sales there. Pascal and me discussed the "why". We came to the conclusion that the format is just too large. Some potential clients said so, too. "Where to hang these pictures?", that's what it boils down to. Maybe. In sales and war, there is always a fog of incertitude. I will, if I find a moment of peace and time and feel like it, create another picture or two, starting with a scan and print them in something like A3 (or in between A3 and A4). I have a few cool scans and the only thing  I need to do there: Get rid of the dust particles and enhance the scans with photoshop.

    The reason why I mention this: It is yet another good example of how we can all come up with great ideas and love what we do and forget that our potential buyers see things differently. If asked beforehand, they would not mention it. If asked to buy later, they don't.  It is true for every market. You never know whether your potential customers will buy, until you have your product in the store. Asking beforehand does not always help. That's why a lot of products (also perfumes) fail in the market. You never know. I find this super thrilling. So.... I am really curious whether we will see sales of the pictures if we adjust the size. Now, making these scanned image based pictures is not really a new business venture, not a serious one, but more a hobby, a distraction and joyful playing. But one fine day, I might decide otherwise. You never know...It would be cool to at least cover my expenses for the scanner.

    And yes: I got so much great feedback and helpful comments over the last few days on the brochure state of works! Thank you so much. These comments and shared reflections and ideas helped me a lot. Thank you!

Items 11 to 13 of 13 total

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