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LA Times Magazine Swiss Mix by Denise Hamilton

Fragrant greetings from Zurich to you all. Zurich is in Switzerland and part of the Swiss mix that consists on high tech, cows on alps, some banks and more. Actually, you could call Switzerland a hot spot of perfume industry, too. Not because I work and create here in Switzerland, but rather because Givaudan and Firmenich are big players and have their base in Switzerland. I think it has to do with color industry of the early industrial days around here that perfume industry is part of the Swiss mix.

In a different context, you find "Swiss Mix" today, in the Los Angeles Times Magazine. Denise Hamilton has a regular feature, or rather article series, called UNCOMMON SCENTS,  and there she explores the universe of uncommon and maybe unknown scents. This month, the article deals with my venture and says all about Tauer, the past, the present, the future. Quite amazing. Denise is a writer and you realize that: She managed to condense my plans and visions and our chat into something bigger. I read it and said to the W.-factor, "Wow!, look at this. It says it all. That's about all I am doing and heading for in an article."

Unfortunately, the W.-factor was watching a crime story and wasn't really in the mood to read online, thus I share my joy with you.

Here is the link to the article. Enjoy!

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