osmosis between a formula and the skin
I updated the sample discovery set flyer that goes on top of the white cardboard box, with a golden ribbon around it: getting there….
page 1 & 4 (front and back).
Click on here for picture in larger size image.
page 2 & 3 (inside)
Click on here for picture in larger size image.
For the time being, this sample discovery set is not intended to become a product that we sell regularly from Zurich, Switzerland. (see 2 cm rule of the Swiss postal service). But it will make an excellent goody, present, PR etc. set.
I think I will get the English version printed after my vacation.
Until then: Time to read in “Beyond Beauty”, a shiny, glossy print product that landed in my letterbox, for free, larger than a news paper, featuring a special on perfumes….discovering sentences such as ” How -over and over again- do we win over consumers in search of the motional shock that will mark their encounter with the fragrance of their life? Â How is the osmosis between a formula and the skin made accessible to the greatest number of people? ”
Cool.
July 8th, 2008 at 7:27 am
I want these images on a white t-shirt! Size ‘L’ please.
Charm, seduce, fascinate, delight, why, I can’t think of a higher set of ideals to aspire to on a daily basis. They sound like a ‘to do’ list from the gods as received by every person born under the sign of Gemini.
This on the other hand:
” How -over and over again- do we win over consumers in search of the motional shock that will mark their encounter with the fragrance of their life? How is the osmosis between a formula and the skin made accessible to the greatest number of people? ”
Is that really what the final goal of the parfumeur is? To make the greatest possible number of people smell the same?
I would assert that the only true way to make a holy grail of perfumes would be to create a scent that would truly, honestly be shockingly different on every single person, a perfume that could somehow mirror the soul.
You could sell a bottle of that to every person on earth. But in the meantime, isn’t it more interesting to make fragrances that not everyone can wear, to appeal to each person’s individual history and emotional associations?
July 8th, 2008 at 8:04 am
Dear TRex
Thanks for the compliments on the flyer. Indeed, most of the text comes from Mr. AromaX and Sabine et al.! So the compliments go there, too.
on the other hand: EXACTLY!
I read the first two lines of an otherwise interesting article and thought: NO, this is not the ultimate goal. Shouldn’t be at least in my opinion. This is exactly the wrong way. As you wrote:It is more interesting to make fragrances that not everyone can wear.
of course, commercially thought, short term, this is not the way to go…
July 8th, 2008 at 4:01 pm
Vacation is cool, where u wanna sped it?
July 8th, 2008 at 10:50 pm
Having just re-read an article on Paul Poiret in an old Vogue magazine and now reading your article here about that glossy little thing, here’s what I’m thinking: Greatness doesn’t need to appeal to the greatest number of people. Paul Poiret didn’t have to, Coco Chanel didn’t have to, Yves Saint Laurent didn’t have to, you get my drift. They did what they were good at, and it attracted people. So do you. You put your products in circulation, people get to know about it, the news spreads by word of mouth. Those designers left a legacy, no mass appeal needed. I know you won’t ever need to create towards mass appeal. You, my friend, have a legacy too.
Ok, getting off my soap box now.
July 8th, 2008 at 10:54 pm
Prächtig! Wunderschön! Ausgezeichnet! Fabelhaft! ;-)
A valuable gift indeed.
2 cm allowed by the Yellow Fairy? Just put some weight on envelopes to make them flat. And squeezing all the bubbles makes it thinner (makes funny noise and making you calm) ;-) Kidding here… Well - I’ve made a couple of decants to exchange with a MUA member and the envelope is a little bit thick (put extra bubbles between). Tomorrow I shall hear how many cm’s the Orange Fairy allows to pass through… ;-)