plan
I used to work for a company where towards the last quarter of any year we would sit together and establish a media plan for next year. That’s the way it should be. As I am a one-man show, there are not many to sit together with, except for W. and Pascal maybe. Because they are friends and know the business. Maybe this is the reason why I do not have a media plan.
But then… why worry about a media plan if you are not willing to spend money for any kind of adds, but rather invest in free samples for folks, like this lovely lady in GB, who probably has no internet, but has heard of me somewhere and somehow.
And then, because this world is full with professional people having to write stories about the new, the exquisite or exciting, we get coverage from time to time. Last Friday, I had the pleasure to chat on the phone somewhat long distance and telling the story of Le Maroc pour elle. Trust me: Not easy…painting the picture of rose fields and white little jasmine flowers and women picking these rose buds and how things are fiddled together in the end in Zurich. The problem: I get too enthusiastic and could fill an entire NY Times weekend edition with my stuff. My poor interview partner will have to put everything together in a little column, for the December! (yes…hurray!!!! can’t get better) edition. I will tell you which magazine when it is out….
Coming back to the NY Times… maybe it is time for …ah well…. so many ideas. I think it is time for an idea plan! Fragrant greetings from the NY times dreamer
(picture: fictitious NY Times Tauer edition..)
September 27th, 2007 at 12:19 pm
YES !
[As if you need more things on your plate…]
Still, you’ve made some of your dreams come true, right ?
LOVE that silly photo.
September 27th, 2007 at 4:08 pm
LOVED the photo, it brought such a smile to my day!
There is not need for you to launch a charm offensive like some in the industry do (and some of what they think is charm I find rather offensive, but I digress). Just continue to make your beautiful perfumes available to the world, continue to talk to the media and the papers when they come calling (and they will), and the world will find you!
September 27th, 2007 at 4:30 pm
Dear Chayaruchama
I can tell you: Some positive things happened to me that I would not even have dreamt about two years ago! When Pascal (shop owner in Zurich) and me sit together and look back (what we do quite often), we always come back to the same conclusion. This entire tauer perfumes story is more than a dream come true. When I ever forget whom to say thank you for this: Please remind me! This is an order, my dear.
Dear GalileosDaughter
Thank you. Thank you. Than..(I am repeating myself). Let us hope that the world will come slowly… you know how to eat an elephant? do it in small bites….
September 28th, 2007 at 5:14 am
Andy, I’m with the others here: I have no doubt that there are many big and wonderful things in your future, NYT included. And I’ll be proud to smile and say that I was wearing Tauer Perfumes back in the day…
September 28th, 2007 at 12:27 pm
Dear Andy,
this is soooooo good to know. Big things are awaiting you and you deserve them.
All possible success may come your way.